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Belle Epoque railway travel poster for Italy by Hugo d'Alesi, painted vistas framed in ornament

Hugo d'Alesi, poster for the PLM railway. via Wikimedia Commons, public domain

Abrams

Louis Vuitton: The Birth of Modern Luxury

How a trunk-maker became the model for every luxury house since.

$110.00

Available · worldwide delivery

Author
Paul-Gérard Pasols
Publisher
Abrams
Published
January 2012
Pages
0
Format
Hardcover
Size
Standard
Language
English

The Library Essay

Luxury Started With Luggage

Louis Vuitton opened his Paris workshop in 1854 as a packer and trunk-maker, and his innovation was severely practical, a flat-topped waterproof trunk that could be stacked in the hold of a ship or the boot of a carriage. The empire of desire came later, built on that utility: the Damier check of 1888 and the Monogram canvas his son Georges devised in 1896, both invented in large part to defeat counterfeiters.

Paul-Gérard Pasols tells the house's history from the workshop outward, through the age of the steamer and the motorcar to the global company of today, in an edition Abrams updated in 2012. It is the founding case study of modern luxury, a craft business that became a symbol without ever quite letting go of the trunk.

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