Russell Lee, store counter, Transylvania, Louisiana, 1939. Library of Congress, public domain
Bantam
Sam Walton: Made in America
The founder of Walmart in his own words.
$20.00
Available · worldwide delivery
- Author
- Sam Walton; John Huey
- Publisher
- Bantam
- Published
- January 1993
- Pages
- 0
- Format
- Paperback
- Size
- Standard
- Language
- English
The Library Essay
Cheap Was a Conviction
Sam Walton opened the first Wal-Mart in Rogers, Arkansas in 1962, in country the big retailers had written off, and by the mid-1980s he was the richest man in America, still driving the pickup and flying his own small plane low over towns to count cars in parking lots. His memoir, finished with the journalist John Huey shortly before Walton's death in 1992, explains the machine in his own voice: buy low, pass the saving on, visit the stores, and let the people doing the work tell you what is wrong.
The book is disarming in its plainness and unembarrassed about its obsessions, and it became a standard text for founders of every kind of company. Discounting, as Walton practised it, was not a pricing tactic but a whole theory of whom business exists to serve.
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